The world is currently adapting to new technologies and getting used to the concept of digitalization. Since everything has now moved online and remote, companies are finding new ways to operate and market their products by forming new strategies accordingly. Instagram is one online application that has proven to be a great success as far as online marketing is concerned. Instagram is indeed a social media application that was built with the primary purpose of enabling users to engage with one another by sharing useful content online. However, now the dynamics have altered, and the application is being used as a marketing tool by companies worldwide. To get the most…